Hanskin
Hanskin
Hanskin
2024-2025
Ongoing management of Amazon marketing assets, focusing on modernized visuals and seasonal promotional campaigns.
Ongoing management of Amazon marketing assets, focusing on modernized visuals and seasonal promotional campaigns.
Role
Role
Visual Designer
Visual Designer
/
Service
Service
Redesign & New branded contents throughout Amazon
Redesign & New branded contents throughout Amazon
I led the visual redesign and ongoing content management for Hanskin's Amazon presence, revitalizing their existing best-selling product listings with clean, trend-aligned imagery that emphasizes the brand's signature glowy, dewy skin results. The project involved transforming outdated listing images and A+ content into modern, customer-appealing visuals that better communicate product benefits and the coveted K-beauty glow. Additionally, I created and managed regular updates to their brand story and storefront banner images, including timely seasonal campaigns for key sales events like Mother's Day, Spring Sales, Black Friday, and Amazon Prime Day, ensuring the brand maintained fresh, relevant messaging that drove customer engagement throughout the year.
I led the visual redesign and ongoing content management for Hanskin's Amazon presence, revitalizing their existing best-selling product listings with clean, trend-aligned imagery that emphasizes the brand's signature glowy, dewy skin results. The project involved transforming outdated listing images and A+ content into modern, customer-appealing visuals that better communicate product benefits and the coveted K-beauty glow. Additionally, I created and managed regular updates to their brand story and storefront banner images, including timely seasonal campaigns for key sales events like Mother's Day, Spring Sales, Black Friday, and Amazon Prime Day, ensuring the brand maintained fresh, relevant messaging that drove customer engagement throughout the year.
Brand Story & Promotional Banners
Brand Story & Promotional Banners
Challenge | Solution |
|---|---|
Hanskin needed regular content updates to maintain fresh brand presence and capitalize on seasonal sales opportunities throughout the year. | Established ongoing seasonal campaigns for major sales events (Mother's Day, Black Friday, Prime Day, etc.) with dynamic banners and brand story updates that drove engagement during peak shopping periods. |
Challenge | Solution |
|---|---|
Hanskin needed regular content updates to maintain fresh brand presence and capitalize on seasonal sales opportunities throughout the year. | Established ongoing seasonal campaigns for major sales events (Mother's Day, Black Friday, Prime Day, etc.) with dynamic banners and brand story updates that drove engagement during peak shopping periods. |
Original Hanskin Brand Story
Original Hanskin Brand Story
Brand Story with Promotional Modules
Brand Story with Promotional Modules
Brand Store with Promotional Banners
Brand Store with Promotional Banners
Product Listing Contents Revamp
Product Listing Contents Revamp
Challenge | Solution |
|---|---|
Hanskin's existing listing contents were outdated and failed to effectively communicate the products' key benefits, limiting conversion potential. | Redesigned product listing images and A+ content with a clean, modern aesthetic that prominently showcased dewy skin results and aligned with current marketplace trends. |
Challenge | Solution |
|---|---|
Hanskin's existing listing contents were outdated and failed to effectively communicate the products' key benefits, limiting conversion potential. | Redesigned product listing images and A+ content with a clean, modern aesthetic that prominently showcased dewy skin results and aligned with current marketplace trends. |
Revamped Listing Images
Revamped Listing Images
A+ Contents Before & After
A+ Contents Before & After
