K&L Kaylei Cosmetics
K&L Kaylei Cosmetics
K&L Kaylei Cosmetics
2022-2023
Comprehensive brand design and e-commerce work for K&L Kaylei Cosmetics, a clean beauty brand.
Comprehensive brand design and e-commerce work for K&L Kaylei Cosmetics, a clean beauty brand.
Role
Role
Visual & Brand Designer
Visual & Brand Designer
/
Service
Service
Packaging design & Creative direction
Packaging design & Creative direction
End-to-end brand design for K&L Kaylei Cosmetics' market entry, translating their "radically transparent ingredients" philosophy into a cohesive visual system that positioned the brand as approachable luxury in clean beauty.
End-to-end brand design for K&L Kaylei Cosmetics' market entry, translating their "radically transparent ingredients" philosophy into a cohesive visual system that positioned the brand as approachable luxury in clean beauty.
Packaging Design
Packaging Design
Objective | Challenge | Solution |
|---|---|---|
Packaging that could authentically communicate their values (sustainability, clean ingredients, and a chemical-free lifestyle) without sacrificing the premium feel expected in the beauty market. | Creating a design that felt both approachable and elevated, while remaining adaptable as the brand expanded its product range. | A cohesive visual system built around soft, natural tones and clean typography that lets the brand's ethos speak clearly across formats, from compact lip butter tubes to multi-balm sticks, giving K&L a consistent, scalable identity ready to grow with them. |
Objective | Challenge | Solution |
|---|---|---|
Packaging that could authentically communicate their values (sustainability, clean ingredients, and a chemical-free lifestyle) without sacrificing the premium feel expected in the beauty market. | Creating a design that felt both approachable and elevated, while remaining adaptable as the brand expanded its product range. | A cohesive visual system built around soft, natural tones and clean typography that lets the brand's ethos speak clearly across formats, from compact lip butter tubes to multi-balm sticks, giving K&L a consistent, scalable identity ready to grow with them. |
A few months following the initial launch of the lip butter and multi-balm lines, K&L Kaylei Cosmetics expanded their product offering with lip scrubs and a lip sleeping mask, bringing me back to handle the packaging design for both. The goal was to keep the new products feeling true to the brand while giving each its own distinct presence. As a professional photoshoot wasn't feasible within the budget at that stage, all product imagery and visuals presented below are A.I.-generated and have been edited by myself.
A few months following the initial launch of the lip butter and multi-balm lines, K&L Kaylei Cosmetics expanded their product offering with lip scrubs and a lip sleeping mask, bringing me back to handle the packaging design for both. The goal was to keep the new products feeling true to the brand while giving each its own distinct presence. As a professional photoshoot wasn't feasible within the budget at that stage, all product imagery and visuals presented below are A.I.-generated and have been edited by myself.
